Marketing Portfolio
2023
marÃa morales
about me
I'm MarÃa, a passionate digital marketer currently thriving as an intern at Sky Society. My work involves orchestrating influencer campaigns, crafting content calendars, and hosting engaging virtual events. I approach marketing with empathy, always aiming to understand the audience's perspective. Beyond my digital endeavors, I enjoy leisurely walks in the park and experimenting with TikTok-inspired recipes.
I hold a Marketing degree from Universidad del Sagrado Corazón in San Juan, Puerto Rico, where I delved into the profound influence of culture and media on people. My lifelong creative drive has guided me through my academic and professional journey.
Looking ahead, I'm eager to further develop my skills and contribute to a growth-oriented company. I'm a quick learner committed to excelling in new roles. I'm excited about the opportunity to thrive in a community that values growth, creativity, and camaraderie.
skills & certs
Google Analytics for Beginners Certification by Google
Advanced Digital Marketing Certification by Sky Society
influencer marketing
Participated in an influencer campaign, gifting affirmation journals for one TikTok feed post. 100% of proceeds supported Seek Her Foundation, advocating for women's mental health. Successfully researched and onboarded niche influencers using Hubspot for Sky Society's career affirmation journal promotion.
The two influencers I contacted received the following collectively within two days of posting:
28.4k Views
834 Likes
29 Comments
52 Saves
18 Shares
SEO & copywriting
Diligently crafted an SEO-optimized blog post for Sky Society discussing the art of desk feng shui and how small changes can enhance productivity and harmony. This resulted in a substantial increase in website traffic, expanded reach, and heightened brand recognition.
Click on the computer to read full blog post.
social media marketing
Strategically designed and managed paid ads, posts, and social media content to boost brand awareness, engage the target audience, and drive desired actions like website traffic and conversions.
Demonstrated a strategic approach to social media marketing with tailored content strategies. Successfully managed content calendars, engaged with followers, and upheld brand standards.
Created paid Instagram story ads and other posts, promoting the Sky Society LinkedIn marketing group with 9k members.
email marketing
Crafted engaging email newsletters for Sky Society subscribers, delivering targeted content and achieving marketing goals.
Tailored content for women in marketing, utilized dynamic content for different segments, and monitored email metrics for data-driven insights.
Achieved a 57% open rate and 2% click-through rate, while researching trends and crafting compelling copy.
contact me
Linkedin:
Email:
mmoralesb02@gmail.com
Phone Number:
(787) 475 1558
Location
Denver, Colorado